Zoe Tech

Zoe Tech is a personal and professional rebrand project for my parents' IT company, which specializes in network systems and security improvement. After originally designing the logo early in my career, I recently revisited the identity to give it a fresh, strategic refresh. The core goal of the branding system was to visually translate the company's commitment to trust, expertise, and high-quality, reliable service. This was achieved through an intentional color palette chosen specifically to convey trustworthiness. Furthermore, the icon—a stylized, spin-off of a familiar Wi-Fi symbol – complements the rounded, approachable typography, reinforcing the brand's focus on network connectivity and security. The final system successfully communicates the company's foundational values and ambition for excellent results.