Good Crowd

This project is a concept rebrand inspired by Good Crowd, an independent gift shop in Orlando, FL. The strategic goal was to redefine the brand identity to feel bright, joyful, and friendly, an expressive outcome achieved through careful visual strategy. This included a deliberate selection of bright, vibrant colors to immediately convey energy, incorporating a recognizable "smile" motif directly into the brand mark, and choosing typography that balances a bubbly, approachable personality with a clean, minimalistic structure. This rebrand demonstrates my ability to translate abstract emotions into a concrete, cohesive, and instantly welcoming visual language that enhances a retail brand's appeal.