Outer Rim Fizz

Outer Rim Fizz is a fictional beverage brand created from scratch for a conceptual design project. The challenge was to develop a complete brand identity, including packaging and campaign concepts, based on the theme of the television show The Mandalorian. The key objective was to embed the theme subtly into the design and product naming, avoiding obvious references. This project demonstrates my ability to translate a complex narrative into a coherent, sophisticated, and commercially viable product brand system.