Poppy & Aster

Inspired by the real Lakeland, FL, flower shop, Poppy & Aster, I developed a comprehensive brand identity system as part of a school project. I began by re-envisioning the brand with a new logo and naming convention to establish a distinct aesthetic. The core objective was to ensure this new brand voice translated consistently across all customer touchpoints, from an integrated advertisement campaign to large-scale, functional designs like outdoor signage and delivery vehicle graphics. This project showcases my ability to define a visual language and maintain its cohesion and integrity across diverse marketing and physical assets.